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The Fatal Flaw of Price-Based Rankings - Part II
Why Priced-based ranking is not the best choice?
Price-based on-ramp ranking hurts your user experience. In Part I we covered how ramps lure users with low quotes, only to raise fees mid-transaction and drive them away.
But the problem runs deeper.
Not all ramps are created equal
Price-based ramps marketplaces assume that conversion from ramp to ramp is similar. Nothing could be further from the truth.
The sad reality is that ramps transactions fail more often than not.
Credit cards get declined, bugs cause delays and rejections, and KYC friction results in users giving up mid-transaction.
Pushing users to the ramp that is cheapest is like sending drivers down the shortest road without checking for speed limits and traffic jams. Sure, it may seem like a good idea, but the delays and traffic jams are likely to cost both the user and the ramps provider in the end.
It’s all about conversion
It's not just about who offers the lowest quote—it's about who can deliver results. In an industry where trust is everything, failed transactions create frustration, and frustration creates churn.
When a user’s credit card is declined or they abandon the transaction process due to a poorly designed interface, you've lost more than a completed transaction—you’ve likely lost a customer.
A ramp might rank at the top of your ranking because of low fees, but if only 50% of users complete their purchases, the real cost is steep—up to 50% in lost revenues.
What if there’s a ramp that has lower fees, but does not engage in questionable pricing tactics that break user trust? Or what if there’s a ramp with a 75% success rate but doesn’t get used because it is slightly more expensive?
A successful user experience should select the ramp with the highest conversion rate, the least friction in KYC, and the smoothest user flow.
Comparing the ‘average’ vs the best ramp
When comparing ramps, it’s crucial to look beyond just the price.
The best-performing ramps, those that consistently convert transactions, have a much higher success rate. For example, while the lowest-priced ramp may convert at an average of 50%, the top-rated ramp by conversion might achieve Y%. That’s a 50% boost in completed transactions, which directly translates to increased revenue and happier users.
The image above illustrates the stark difference between selecting a ramp based on conversion rates versus selecting one based purely on price. The choice is clear: better performance drives better results, and that’s what keeps users coming back.
The danger of not understanding returning users
It's simple math: the more successful ramp transactions, the more users are onboarded. These same users will come back and use dApps, staking swaps, and so on. The best ramp isn’t the cheapest—it’s the one that keeps users coming back.
Imagine you are a user, who has previously bought crypto through a ramp in your wallet. If suddenly another ramp has become cheaper than the ramp they used previously, you are forcing that user to sign up and go through KYC all over again.
Returning users convert more than 5x better than new users, but only when sent to the right ramp!
Moving beyond price-based ranking means understanding which ramp to recommend to each individual user. For returning users, this means recommending or labeling the ramp they have previously used in order to make checkout as easy as possible!
Why Onramper's ranking system is different
Onramper’s ranking system doesn’t fall into the price trap. It evaluates ramps based on many real-time performance metrics:
- Conversion rates
- Transaction success
- Returning users
- Pricing
- User experience
This approach ensures your users are routed to the ramp that’s most likely to provide a smooth, successful transaction.
Some clients use our ramp aggregation APIs to get quotes, while others use them to identify the highest-converting ramps. But the best implementations use our APIs to make use of our intelligent ranking system.
By intelligently ranking ramps based on what actually matters, Onramper helps you deliver better results, reduce user frustration, and improve retention. The difference? Your users aren’t just clicking on the cheapest quote—they’re completing transactions.
In Part 3 of this series, we’ll dive into how Onramper’s ranking works in greater detail.
Ready for a change?
If you want to dive deeper into how Onramper can increase both your ramp coverage and conversion to offer a superior user experience, schedule a chat with our team today.
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Zengo Enters Partnership with Onramper to Unlock Global Crypto Access
Collaboration will power 130+ payment methods across LATAM, SEA, Africa, and more, simplifying fiat-to-crypto onboarding worldwide
AMSTERDAM, Nov. 5, 2025 /PRNewswire/ -- Onramper, the world’s leading fiat-to-crypto onramp aggregator, today announced a partnership with Zengo Wallet, the most secure self-custodial crypto wallet trusted by millions, to expand global payment access for users.
Through this collaboration, Zengo users can now buy crypto through Onramper at the most competitive fees available, starting at just 2% for Zengo Pro users. The integration supports more than 130 local payment methods, streamlining purchases across key markets in Latin America, Southeast Asia, and Africa.
The partnership also enables a seamless onboarding flow for first-time users, while returning users are automatically directed back to their preferred payment providers–delivering a faster, more intuitive, and personalized experience.
“Access to crypto should not depend on where you live or which payment method you use,” said Thijs Maas, CEO of Onramper. “By partnering with Zengo, we’re removing the barriers that have limited participation in Web3, especially in regions with high demand but limited infrastructure. Together, we are making it easier for anyone, anywhere, to enter the crypto economy safely and efficiently.”
This partnership reinforces Zengo’s mission to make crypto ownership simple and secure, particularly in emerging markets where local payment coverage is key to adoption. By integrating Onramper’s technology, Zengo users will enjoy smoother onboarding, lower fees, and a more consistent purchasing experience, whether they are new or returning customers.
“At Zengo, our goal is to provide secure and low-cost access to any type of digital asset for individuals and businesses,” said Ouriel Ohayon, co-founder and CEO of Zengo. “Through our partnership with Onramper, we’re expanding global access to crypto and stablecoins with a faster, cheaper, and wider selection of payment methods anywhere, anytime.”
Integrating local payment methods across multiple regions has long been a complex and resource-heavy process for crypto platforms. Onramper’s aggregation technology removes this barrier by unifying both global and local onramps within a single API, giving partners instant access to the world’s most comprehensive fiat-to-crypto infrastructure.
Onramper continues to lead the onramp aggregation space, connecting more than 30 global fiat gateways and supporting over 2,000 digital assets in more than 190 countries, driving greater accessibility and inclusivity across Web3.
To learn more, please visit onramper.com and zengo.com.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
About Zengo Wallet
Zengo Wallet is the most secure self-custodial crypto wallet, trusted by over 2 million individuals and businesses in 180+ countries. Since 2018, no Zengo wallet has ever been hacked. Zengo Pro includes advanced features like Bitcoin Vaults, an inheritance-style feature, and now, heavily discounted fees on purchase. Powered by MPC cryptography, Zengo has no seed phrase vulnerability and is backed by Insight Partners, Tether, and other leading investors.
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Trust Wallet Joins Forces with Onramper to Drive Global Expansion
Through Onramper, Trust Wallet will introduce 175+ local payment methods and reach users across key markets
AMSTERDAM, Oct. 28, 2025 — Onramper, the world’s leading fiat-to-crypto onramp aggregator, today announced a partnership with Trust Wallet, the world’s leading self-custody Web3 wallet, to significantly expand local payment options for crypto users worldwide. Trust Wallet will leverage Onramper’s technology to provide its 210+ million users with an enhanced onboarding experience, offering localized coverage and a broader set of payment methods.
Through this partnership, Trust Wallet users will be able to purchase crypto across 190+ countries and 130+ local payment methods, benefiting from Onramper’s advanced routing engine that automatically identifies the best available onramp provider in real time. This ensures faster, more reliable transactions — and maximizes how much crypto users receive for their fiat.
Integrating multiple local payment providers across regions is often a complex and resource-intensive process for crypto platforms. Onramper simplifies this challenge by aggregating alternative payment methods into a single API, allowing partners to instantly provide users with a wide range of fiat-to-crypto options through one streamlined integration.
“Our mission has always been to make access to crypto simple, local, and inclusive,” said Thijs Maas, CEO of Onramper. “Partnering with Trust Wallet brings us closer to that vision, combining our aggregator technology with one of the largest wallets in the world to help millions of users onboard seamlessly, no matter where they are.”
The integration unlocks new access to key growth regions including Indonesia, India, and Nigeria, where local payment coverage is essential to broadening participation in Web3. Trust Wallet will also adopt Onramper’s industry-leading data infrastructure for in-depth product and onboarding analytics to further improve user onboarding.
“At Trust Wallet, our goal is to make crypto access as seamless and local as possible for everyone. Expanding local payment coverage is key to unlocking that access. Now users can fund their wallets instantly using familiar local methods, whether through cards, bank transfers, or systems like UPI, VietQR, or M-Pesa. It’s a big step toward making Web3 simpler, faster, and more inclusive for people everywhere,” said Eowyn Chen, CEO of Trust Wallet.
Onramper recently announced that it has integrated 30 onramps into its global network, strengthening its position as the leading aggregator in the industry and advancing its mission to make crypto access simple and inclusive.
To learn more, please visit onramper.com.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands.
To learn more about Onramper, visit www.onramper.com.
About Trust Wallet
Trust Wallet is the secure, self-custody Web3 wallet and gateway for people who want to fully own, control, and leverage the power of their digital assets. From beginners to experienced users, Trust Wallet makes it easier, safer, and convenient for millions of people around the world to experience Web3, access dApps securely, store and manage their crypto and NFTs, as well as buy, sell, and stake crypto to earn rewards — all in one place and without limits.
For media enquiries, contact:
Onramper Integrates Paybis to Expand Global Crypto Payment Coverage
Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis.
October 15, 2025 – Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis, expanding its network of payment providers and improving how users around the world buy digital assets.
Through the integration, Onramper partners gain instant access to Paybis’ high-conversion payment flows, including Apple Pay and Google Pay, without any additional development effort. Businesses can now offer faster, more familiar, and secure payment options through a single API.
Paybis becomes the 30th onramp to join the Onramper network, extending its global coverage and giving partners even more flexibility in how they connect users to crypto.
Operating in more than 180 countries, Paybis enables users to buy, sell, and swap major cryptocurrencies using credit and debit cards, bank transfers, Apple Pay, Google Pay, and other local methods. Its one-tap Apple Pay experience is recognized for speed and reliability, helping make crypto purchases almost instant.
“Paybis has set the bar for low-friction, global payment experiences,” said Thijs Maas, CEO of Onramper. “We’re thrilled to bring them into our network. With 30 onramps now live, we’re giving our partners and their users more choice and a truly seamless way to enter the crypto economy.”
“Our mission has always been to make buying and selling crypto effortless,” said Konstantins Vasilenko, Head of Sales and Co-Founder at Paybis. “Partnering with Onramper helps us bring that simplicity to more users and businesses globally.”
The collaboration strengthens Onramper’s aggregated network, giving partners access to broader global coverage, faster transactions, and seamless integration through a single connection.
To learn more, please visit onramper.com and paybis.com.
About Paybis
Paybis is a global cryptocurrency exchange platform that provides fast, secure, and user-friendly digital asset transactions. Founded in 2014, the company specializes in fiat-to-crypto and crypto-to-fiat conversions, enabling users to buy, sell, and swap Bitcoin, Ethereum, and other cryptocurrencies using various payment methods, including credit/debit cards, bank transfers, and e-wallets.
With a strong focus on security and compliance, Paybis is registered with regulatory authorities and implements industry-leading AML/KYC procedures. The platform is known for its intuitive interface, 24/7 customer support, and competitive exchange rates.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
