Unlocking high conversions - the importance of local payment methods

Let’s face it—nothing disrupts a user journey like a failed transaction. Every missed payment is a missed opportunity. With so much on the line, users should be offered the highest-converting payment methods and on-ramps when purchasing crypto.

Sadly, this is rarely the case.

Addressing the core issue: Localization

Localization is when you tailor your payment flows to meet the cultural and regulatory needs of different geographies.

If you don’t localize, you’re not alone. Even leading wallets like MetaMask and Trust have no smart logic behind which payment methods and on-ramps are offered to its users.

Users are often pushed to use credit cards despite this method having low adoption rates (and even lower conversion rates) in many parts of the world.

Did you know that offering the right local payment methods can dramatically increase conversion rates?

The data is clear:

• Netherlands: 95% of users prefer iDEAL, which boasts an 80%+ conversion rate (credit card transactions lag at 30%)

• India: UPI conversion rates hover around 40%, while cards are practically non-existent

• Germany: Revolut outshines credit cards in performance

• Indonesia: QRIS dominates with a conversion rate of 56%, compared to just 3.6% for cards

This illustrates a key point: offering local payment methods and nudging users toward the best-performing option can completely transform your conversion rates.

Imagine reducing the number of clicks your users need to make by simply pre-selecting their local fiat currency and best-performing payment method. This simple optimization has been shown to reduce friction and improve the overall user experience.

How does it work?

Onramper allows you to detect your user's country through their IP or App Store location. 

By pre-selecting the appropriate fiat currency, you streamline the transaction process and increase conversion rates.

The numbers don’t lie 

When the right local payment methods are recommended over credit cards, Onramper’s approach leads to an average 132.2% increase in conversion rates. 

In a world where every sale counts, these are the kinds of numbers you can’t afford to ignore.

Did you know: Most wallets don’t even localize languages. With Onramper, we provide users a totally native experience by translating the buy flow into their local language.

Maximizing conversions with our APIs

Onramper is the world’s only on-ramp aggregator that allows you to recommend payment methods based on conversion.

Through our Payment Types API, you can retrieve a list of available payment methods based on your user's country, preferred fiat, and desired cryptocurrency. This isn’t just about giving your users more options—it's about making the right options easy to find.

Quality, not quantity

The key to high conversion rates isn’t just offering more payment methods—it’s about offering the right ones.But what do you do if there are multiple on-ramps that support the same payment method? 

In that case, the solution is to route users to the best on-ramp. Your routing algorithm should prioritize location and payment method and then select the best on-ramp.

Localization of payment methods is only the first step, however. In our next article, we’ll discuss how your routing engine also affects conversion rates.