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The ‘One More Integration’ Trap: Why Great PMs don't fall for it.
Never ending hassle of managing integrations and expectations with a conventional onramp solution.
You may have been there before. Your team’s focus suddenly shifts to a new country or new on-ramp, a new payment method or UI improvement.
You look at the current product and think, “We just need one more feature, one more integration, and we’ll be done.” So you allocate resources from a dev team that has heard this one before, and push through.
But a few months later, the same conversation happens again. Maybe a new market needs a specific payment method. Compliance requirements shift. User expectations evolve. And suddenly, you’re back to square one, convincing yourself that just one more feature will finally complete the puzzle.
It never does.
You end up in an endless cycle of incremental decisions, each one adding complexity, maintenance, and opportunity cost.
Meanwhile, you are constantly fighting for resources internally, and as time passes you realise you are constantly falling behind on the latest developments. For your onramp stack, you’re lacking smart routing, low-KYC options, DCA, and whatever else the latest craze is.
The sunk cost fallacy in product management
Why does this happen?
In the past, decisions have been made to build, rather than outsource. Time, money, and engineering effort has been spent into building something, and now it’s hard to stop. The logic goes:
"We’ve already integrated three, four, or even five on-ramps. We’ve done so much work—why not just add one more instead of rethinking our approach?"
This is the sunk cost fallacy in action.
Each new integration feels like a small step forward, but in reality, it’s a growing web of maintenance, dependencies, and technical debt. Every time you choose to build instead of leveraging an existing solution, you’re committing your team to ongoing upkeep, often at the cost of innovation elsewhere.
Meanwhile, your competitors, who aren't stuck in this cycle, are shipping faster and capturing more market share.
The true cost of “one more feature”
Saying yes to another feature or integration might seem like the logical choice, but it comes at a cost:
💸 Mounting maintenance – More integrations = more code to maintain, more bugs to fix, and more time spent on infrastructure instead of product innovation.
⏳ Opportunity costs – Every hour spent integrating another on-ramp is an hour not spent on features that actually differentiate your product.
🔄 Vicious cycle – The next request is always around the corner. Today it’s an on-ramp for Brazil. Tomorrow, it’s Venmo. Then a better KYC process. The cycle repeats indefinitely.
At some point you have to ask: Are we moving forward, or just running in circles while others pass us by?
Breaking the cycle with smart decision-making
The good news is you don’t have to keep making the same decision.
Instead of constantly adding one more integration, Onramper removes blockers and future-proofs your payments infrastructure.
And let’s clear up a few common misconceptions:
🚫 "But Onramper locks us in!" → No, you can still negotiate your own deals with on-ramps and stay in control of commercial terms.
🚫 "But we’d have to replace our existing stack!" → Nope. Onramper can complement your current setup, so you don’t have to rip anything out.
🚫 "But pricing will be worse!" → Nope. Onramper doesn’t add fees on onramps’ pricing. Your pricing will actually improve due to more competition and fee transparency, while your conversion skyrockets due to smarter routing.
Instead of adding one-off integrations every few months, Onramper gives you a scalable, adaptable solution that evolves with your needs—without the constant firefighting.
Taking the smarter path
Product management is about making trade-offs. But the best PMs don’t just optimize for today—they optimize for velocity, ensuring that every decision makes future decisions easier.
The next time you find yourself saying "just one more feature," take a step back.
Are you really solving the problem with another integration? Or are you adding onto the real problem?
The best PMs are those who are not afraid to learn from the past. Those who break free from it. In this light - It’s great to see more and more leading exchanges and wallets like Exodus, Gate.io and Bitget break the endless cycle with Onramper - so they never have to do 'one more integration'.
Join the movement - stop getting trapped in an endless cycle. Talk to us today.
Other articles
Onramper Integrates Paybis to Expand Global Crypto Payment Coverage
Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis.
October 15, 2025 – Onramper, the world’s leading fiat-to-crypto onramp aggregator, has integrated global cryptocurrency exchange Paybis, expanding its network of payment providers and improving how users around the world buy digital assets.
Through the integration, Onramper partners gain instant access to Paybis’ high-conversion payment flows, including Apple Pay and Google Pay, without any additional development effort. Businesses can now offer faster, more familiar, and secure payment options through a single API.
Paybis becomes the 30th onramp to join the Onramper network, extending its global coverage and giving partners even more flexibility in how they connect users to crypto.
Operating in more than 180 countries, Paybis enables users to buy, sell, and swap major cryptocurrencies using credit and debit cards, bank transfers, Apple Pay, Google Pay, and other local methods. Its one-tap Apple Pay experience is recognized for speed and reliability, helping make crypto purchases almost instant.
“Paybis has set the bar for low-friction, global payment experiences,” said Thijs Maas, CEO of Onramper. “We’re thrilled to bring them into our network. With 30 onramps now live, we’re giving our partners and their users more choice and a truly seamless way to enter the crypto economy.”
“Our mission has always been to make buying and selling crypto effortless,” said Konstantins Vasilenko, Head of Sales and Co-Founder at Paybis. “Partnering with Onramper helps us bring that simplicity to more users and businesses globally.”
The collaboration strengthens Onramper’s aggregated network, giving partners access to broader global coverage, faster transactions, and seamless integration through a single connection.
To learn more, please visit onramper.com and paybis.com.
About Paybis
Paybis is a global cryptocurrency exchange platform that provides fast, secure, and user-friendly digital asset transactions. Founded in 2014, the company specializes in fiat-to-crypto and crypto-to-fiat conversions, enabling users to buy, sell, and swap Bitcoin, Ethereum, and other cryptocurrencies using various payment methods, including credit/debit cards, bank transfers, and e-wallets.
With a strong focus on security and compliance, Paybis is registered with regulatory authorities and implements industry-leading AML/KYC procedures. The platform is known for its intuitive interface, 24/7 customer support, and competitive exchange rates.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
Leap Wallet integrates Onramper for exclusive fiat-to-crypto onramping
Leap Wallet has entered into an agreement with Onramper to power fiat on- and off-ramping across its mobile applications and browser extension.
Leap Wallet has entered into an agreement with Onramper to power fiat on- and off-ramping across its mobile applications and browser extension. The integration brings Onramper’s global infrastructure directly into Leap Wallet, enabling streamlined access to crypto for users around the world.
Since 2025, Leap Wallet has expanded beyond its initial focus on the Cosmos ecosystem to become a multi-chain wallet. Today, it natively supports Bitcoin, Ethereum, and over 200 additional blockchain networks, allowing users to manage assets across a wide range of ecosystems without switching platforms.
“As Leap Wallet has grown into a multi-chain platform, demand for a seamless onramping experience has surged,” says Sanjeev Rao, CEO of Leap Wallet. “Our mission is to streamline the flow of value across ecosystems—and by partnering with Onramper, we’re eliminating key barriers for users.”
Enhanced onramping coverage
With this significant expansion, Leap Wallet recognized the necessity of robust and accessible onramping solutions to serve its growing user base. To address this, Leap Wallet is now integrating Onramper exclusively. This partnership allows users to:
- Access onramping for thousands of tokens
- Benefit from coverage across 200+ blockchain networks
- Enjoy frictionless fiat-to-crypto transactions, catering to both new and experienced users
By leveraging Onramper’s capabilities, Leap Wallet ensures its users experience reliable, broad, and convenient access to a wide range of cryptocurrencies, further reinforcing its position as a top-choice multi-chain wallet for global digital asset management.
“Crypto users need fast, secure, and reliable access to liquidity,” says Thijs Maas, CEO of Onramper. “Through this partnership with Leap Wallet, we’re bringing our global onramping infrastructure directly into one of the most advanced multi-chain platforms, enabling seamless value movement at scale.”
To learn more, visit onramper.com and leapwallet.io.
Helio Partners with Onramper to Power Unique Card to Stablecoin Payments for Global Merchants
Onramper’s industry-leading aggregator will localize payment methods for merchants looking to accept instant stabelcoin payments.
May 20, 2025 – Onramper, the world’s leading fiat-to-crypto on-ramp aggregator, today announced a partnership with Helio to supercharge stablecoin payments for global merchants. Helio, a leading crypto checkout app used by over 6,000 merchants and millions of users, has advanced the adoption of crypto payments by offering a faster, more affordable alternative to traditional methods.
To date, Helio has processed over $1.5 billion in transactions and integrates with leading digital platforms, including Shopify, where it powers the popular Solana Pay plugin. Now, the company is launching a revamped payment flow that enhances the onboarding experience for new users that don’t already have a crypto wallet when completing purchases with stablecoins such as USDC.
Now when Helio users select “Pay with Card”, they’re guided through a localized payment method selection screen tailored to their region powered by Onramper’s industry leading on-ramp aggregator and smart routing engine. Users can quickly fund a virtual crypto wallet tied to their email by purchasing USDC and easily complete their payment to the merchant. This seamless fiat-to-crypto flow unlocks valuable new commerce use cases for merchants, including instant settlement from credit card purchases (instead of next day settlement), zero chargeback risk, seamless iGaming deposits via cards, global support for high risk payments and more.
Stablecoin usage continues to rise – recent reports show retail usage increased by 35% in 2024 as consumers increasingly turn to stablecoins for e-commerce to avoid banking delays.
“Collaborating with Helio to enable stablecoin payments is a major step toward bringing crypto commerce to Web2-native users,” said Thijs Maas, CEO of Onramper. “Our aggregation engine delivers localized on-ramps and payment methods, making it easier for users to check out.”
Onramper accepts 130+ payment methods and enables users to purchase crypto across 190+ countries. This extensive geographic coverage is complemented by sophisticated routing engines that recommend the best conversion for users in real-time – maximizing users’ odds of a successful transaction and ensuring they receive the most crypto for their fiat.
"Helio is known as the market leader in native crypto payments, offering low fees and instant settlement. With the integration of Onramper, we’ve expanded backwards compatibility with the traditional financial system. This allows Helio merchants like Liquid Brokers and Bizcuits to accept instant card payments in over 130 countries through seamless fiat to stablecoin onramps. This results in increased sales for our merchants and a faster, smoother checkout experience for customers at Helio-powered stores. It’s a big step toward making crypto payments as seamless as traditional ones, especially for those new to crypto or looking to top up quickly." said Stijn Paumen, CEO of Helio.
“At Bizcuits, we support trading brokers and prop firms with operational solutions, including payments infrastructure. We integrated Helio for card-to-crypto payments because of its seamless experience, transparent pricing, and global reach. It enables our partners to offer reliable fiat-to-crypto onramps without added complexity, making Helio a natural fit for our ecosystem.” Debbie Colerio, Payments and Compliance Manager, Bizcuits
To learn more, please visit onramper.com and hel.io.
About Helio
Helio provides a suite of payment tools for merchants, creators and platforms, making it easy for anyone to accept USDC and other digital currencies. Designed for ease of use, especially those new to crypto payments, Helio is a faster and more cost effective alternative to traditional payment methods. Empowering over 6,000 sellers and over one million users, Helio supports major blockchains including Solana, Bitcoin, Ethereum and L2s.
About Onramper
Onramper is the leading fiat-to-crypto payments aggregator, providing a turnkey API-based solution for dynamically routing fiat-to-crypto onramp flows based on algorithms optimizing for conversion, fees and payment methods. Onramper’s platform allows users of clients to buy 2000+ digital assets, in over 190 countries with over 130 payment methods in 120 currencies, with advanced routing options and unified analytics. The company is based in the Netherlands. To learn more about Onramper, visit www.onramper.com.
