The next iteration of the Internet promises an exciting future for individuals the world over.

Powered by decentralized technologies, Web3 is set to change everything — from the payment methods we use online to the ways we think about ownership of art, data and even real-world assets.

With such a shift, however, comes a learning curve. The mainstream hails from the Web 2.0 era, where things work differently — and concepts such as self-sovereignty and private keys are totally foreign.  

To onboard the masses, overcoming the hurdles associated with these new mental models is critical. We believe that starts with onramping.

Why are integrated fiat-to-crypto onramps so important?

In a perfect world, new users land on your Web3 site and can immediately start interacting with it. That may be the case for those already in crypto, but what about those that aren’t?

For a user new to crypto, there’s the lengthy ‘getting started’ phase. Web3 wallets make it relatively easy to manage funds and interact with platforms, but obtaining crypto can be an overwhelming endeavor. The often-recommended route — registering for a centralized exchange — is a lengthy process which requires users to:

• Submit KYC documentation

• Wait for verification

• Figure out how to buy and then withdraw crypto

Once this is all done, only then can they start interacting with your platform.

An integrated onramp can make things much easier. For starters, it lives on your site — and it’s reminiscent of the checkout flows that Web 2.0 users are already familiar with.

It’s also a lot more intuitive: users select their preferred payment method and their desired input/output currencies, before being guided through the flow to receive their crypto. Before they know it, they’re ready to interact with your platform — and they haven’t been sent to an off-site exchange.

Web3: more than crypto

Arguably, Web3 has a much wider appeal than cryptocurrency by itself. 

The likes of Bitcoin and ether appeal primarily to those interested in the financial and technological aspects of digital money. But the all-encompassing Web3 umbrella spans all kinds of industries — and it even represents something of a cultural shift, as decentralized technologies will fundamentally alter the way we interact in the digital world. 

The challenges of this shift are, granted, complex. To frictionlessly transition users from Web 2.0 to Web3, we need to keep their existing mental models in mind by designing experiences that mirror the processes of the current Internet. 

There are many areas where UI/UX can be improved. However, we’re most interested in the fiat-to-crypto flow — and making it easy for users to onboard into Web3. For us, this means delivering an experience that wouldn’t be out of place on an ecommerce website: one that’s fast, one that’s intuitive, and one that moves the user from Point A to Point B as seamlessly as possible.

Onboard users effortlessly with Onramper

With just eight lines of code, you can immediately integrate over 15 of the industry’s best onramps into your platform.

Onramper’s widget automatically pairs your users with the onramp most likely to guarantee transaction success, time and again, thanks to our proprietary dynamic transaction routing engines.

In case you missed it, our recent report, The three best-kept onramping secrets, revealed that single-onramp solutions lead to alarmingly high failure rates. With a fiat onramp aggregator, however, you can remain confident that your users are matched with the best option for them — without any added effort.

120+ payment methods in 180+ countries. Never worry about onboarding users again with Onramper’s set-and-forget widget. Get in touch to find out more.